BRAND STRATEGY・MESSAGING・COMMUNICATIONSWhat do you do?
Such a simple question. So hard to answer.
I help you figure out what to say and how to say it, so the right people want to hear more.
IS THIS YOUI’m a passionate, results-driven strategist who helps clients unlock their potential.
I sort of do a bit of everything? It’s hard to explain…
Empowering visionary leaders to amplify authentic impact.
Look familiar?
There's nothing wrong with you. Communicating about yourself and your work is hard. But it can be way easier.
MY STORYHi, I’m Alexandra Phipps.
You can call me Lexie. I've spent the last dozen years on brand and messaging. I did the "legit" stuff: brand strategy for Fortune 500s, messaging work with C-suite execs, big rooms, big decks. It was interesting. But not that fulfilling. So I doubled down on my favorite kinds of clients: founders, business owners, and professionals who would rather do their work than promote it.
Why Verve
Verve means enthusiasm. Vigor. Friskiness. I think it’s the secret ingredient in great communications and self-promotion. It’s the ineffable thing that connects people to your story (and that AI can’t produce authentically). Helping people tune into their verve is my favorite work, and dare I say, my superpower.
“Lexie has an incredible ability to draw out my strengths and articulate them in ways I never could on my own.”
— Beth A., Therapist
YOUR ANSWER + A PRACTICE SEAT · $295I. What Do You Do
For you if you hate answering this question ↑ and feel like your introduction is always falling flat. A hyper-focused process to finally find the words you’ll actually like saying out loud.
A CONTENT PLAYBOOK BUILT AROUND YOU · $595II. What Do You Say
For you if you’re ready to be more visible but you just don’t quite know how. We’ll figure out what you want to say, who you’re speaking to, and how to produce content you’ll be proud of without it taking over your life.
CUSTOM PROJECTS · ONGOING COACHINGIII. Now, Say More
For you if you need something specific, deeper, or longer-term. Work on whatever will make the biggest difference next, from sharpening your messaging to regular communication coaching sessions.
Let’s talk about it →
WHO I WORK WITHExceptional at what they do. Reluctant to say so.
Art therapists · Silicon Valley founders · Shamanic healers · Biomedical engineers · Fractional COOs · Brewery owners · Technologists · Leadership coaches · Lactation consultants · Professional home organizers · Nonprofit founders · and a list that gets delightfully weirder every year