Personal Branding + Communications for Business Owners
What do you do?
Such a simple question. But most people don’t love their answer. It’s hard to sum up a whole working life in a few sentences.
And it sucks, because too many of us walk away from introductions knowing we didn’t do ourselves justice. Same goes for your LinkedIn headline, your website and the bio you rewrite every time someone asks for it.
If you don’t love your answer, let’s talk. That’s what I do. I help people say what they do in words that are true, specific, and theirs.
“Lexie has an incredible ability to draw out my strengths and articulate them in ways I never could on my own.”
— Beth A., TherapistSound familiar?
You have seventeen ways to describe your work and none of them feel spot on.
You look at people doing similar work with louder feeds and think maybe I'm the fraud here. Even though you know your work is good.
You open LinkedIn to post something and spiral. Close the tab. Tell yourself next week.
You've tried using AI to get you over your writer’s block or perfectionism and it sounded “polished” but didn’t feel true.
You can't tell where you end and the business begins. Whose story is this - yours or the company's? Which account do you even post from?
Your title says one thing and the actual work says another, and you've stopped trying to explain the gap.
You have something coming up. An interview, a panel, a conference, a website about to go live. You'd like to walk in knowing what you're going to say but you feel a little bit of dread.
All of that is so, so reasonable. But if you don’t get more visible, you’re selling yourself short. You’re letting your voice and ideas go unheard. And you're watching things go to people who are easier to understand.
There’s a better way to do self-promotion. And it doesn’t have to feel gross or take over your life.
Ways to Work Together
Start with the Deep Dive. It's the first session of everything else.
The What Do You Do Deep Dive
For when you need an answer and you need it soon. You fill out an intake, we spend 90 minutes digging, and you’ll take away options for how to say what you do that finally land.
You leave with: two or three versions of your answer in your own words, my notes from our session, and a standing invitation to my monthly practice session.
The program for building your brand foundation.
The Groundwork
For when the answer to “what you do” isn't the whole problem. This is the foundation underneath it: what you're actually great at, who you want to do it for, how you show up, and what you want to be known for saying.
You leave with: your positioning, your pitch and bio, your story, and the handful of things you actually want to talk about.
Did the Deep Dive? That was session one. You pick up at step two.
The partnership. A month of me, on call.
The Thought Partner
You’re deep mid-launch, mid-rebrand, mid-leap, and you need a branding and communications expert in your corner, right now. Sessions whenever you need them, no meter. Unlimited voice memos and email, answered within a business day.
You leave with: the thing you're building, shipped. Plus a written strategy to carry forward.
Something bigger, coming soon.
I'm building a program with a collaborator for people who want to go past the foundation and into strategy, content, and an actual plan. More on that shortly.
Need something shaped differently?
Some engagements don't fit in the above. You might need a longer collaboration, or a messaging strategy for your team or organization. I build those by hand.
My Story
Hi, I’m Alexandra.
You can call me Lexie. I've spent the last dozen years on brand and messaging. I started in-house, then at agencies, and since 2021, my own practice. I did the "legit" stuff: brand strategy for Fortune 500s, messaging work with C-suite execs, big rooms, big decks. It was interesting. But not that fulfilling. So I turned my attention to the people who bring me the most joy: people who've taken the risk to start their own thing.
Over the years that's included an art therapist, a Silicon Valley app founder, a shamanic healer, a fractional COO, a brewery owner, a leadership coach for lawyers, a professional home organizer, nonprofit founders, and a whole run of others. The list gets delightfully weirder every year.
Why Verve
Verve means enthusiasm. Vigor. Spirted liveliness, especially in creative expression. Verve is the secret ingredient to great communications and self-promotion. It’s the thing I look for with clients that I know will resonate with their audience. It’s the ineffable thing that AI can’t tap into or produce that connects people to your story. Helping people tune into their verve is my favorite thing in the world, and dare I say, my superpower.
The rest of it
A note on my ethos: life is short, and we spend an outrageous amount of it working. So work should feel meaningful. It should also pay you. It makes me crazy to watch wonderful people walk away from work they're great at, because it isn't paying and they're scared it never will. Almost every time, the problem is visibility, not the work. And visibility is solvable, without becoming an influencer or sacrificing your authenticity.
When I'm not doing this, I'm raising two small humans, tending a garden with mixed results, and adding to my delight list.