When your intro falls flat

What Do You Do

Boiling down your expertise, passion, and aspirations into a sticky one-liner isn't easy. Sometimes you just can't find the right words. Sometimes your "job description" is misleading in a way you can't untangle.

This session is designed with one thing in mind: finally nailing an answer. My special sauce is teasing out the language that positions you for where you want to be, in words that feel alive and natural coming out of your mouth.

It's for you if you have a reason to get this right soon. A conference, a pitch, a new role, a coffee meeting you've been putting off. Or if you're just exhausted with the idea of fumbling your answer again.

$295

Let's figure it out ā†’

How it goes

  1. Fill out your intake.

    It arrives automatically after you book. Youā€™ll answer a few questions to tease out the context, the challenges, and the key ingredients of your answer to the dreaded "what do you do."

  2. Dig in together one-on-one.

    This is my jam. Iā€™ll tell you what I'm actually hearing, ask questions to help you get unstuck, and give you honest, specific feedback. What I offer: the brand expertise paired with deep listening and outside perspective that people need to get out of their own way.

  3. You get it in writing.

    I take intense notes the whole time (me, not my AI transcriber). Youā€™ll have the answer that emerges from our session AND whatever else surfaces. Often thereā€™s some other good food for thought.

  4. You practice, if you want to.

    I host a monthly What Do You Do? Practice session. We get on Zoom for 30 minutes, get paired up with someone to do low-stakes practice of our elevator pitch, and do optional group feedback. Itā€™s actually delightful.

Whatā€™s included

  • A written intake of thought starters to ensure we make the most of our time together

  • 1 hour one-on-one session (over Zoom)

  • My full notes

  • The recording, yours to keep

  • A standing seat at the monthly What Do You Do? Practice

A few questions people ask

Is an hour really enough?
For this one question, usually yes. Iā€™ve done this enough to know where to dig. If you have bigger questions to answer, thatā€™s what Now, Say More is for.

And if you want to keep working together, youā€™ll get $100 off What Do You Say. No pressure though. This one stands on its own.

Do I need to own a business?
Nope. Plenty of people come to me positioning themselves for something else: a job change, promotion, board seat, or a LinkedIn presence theyā€™ve been avoiding for three years.

Should I start here or with What Do You Say?
If you stumble when someone asks what you do, start here. If you can say what you do but have no idea what to post, go with What Do You Say. If itā€™s both, start here. Your answer becomes the starting point for everything you share.

Two days before a big conference, I was dreading telling people about my business. I had a different, not very compelling answer every time. After one hour with Lexie, I had two sentences that confidently say what I do and why it matters. I feel ready.

ā€” Kristen Sobel, Business Coach

You already know what you do. You just need the words for it.

Pay and book your first session right here, Iā€™m looking forward to working together.

Let's get on with it ā†’