The Groundwork Program

Stop effing around and get out there.

I’m deeply sympathetic to the challenges of promoting your work. It’s so hard to know what to say. Where to say it. To find the time. I’m a business owner too, I really get it. But people can’t buy what they can’t find. They won’t engage if they don’t understand.

For your marketing and communications to be successful, it needs to grounded in your authentic perspective. And so you can’t outsource it—to an expert, or a robot. This program is designed to tap into your own ideas and co-create communications and strategy that will make self-promotion actually enjoyable (yes, I’m serious), effective, and sustainable for the longterm.

$950 in full or in payment plan.

Worksheets ask the questions only you can answer, on your own time, at your own depth. And I consult: review, edit, push back, cheerlead, and bring the expertise we all crave when we're building something alone. We have four live strategy sessions to brainstorm, refine and solidify. And I’m a voice memo or email away in between.

How it goes

  1. Your positioning.

    We take everything the worksheets surfaced and find the through-line: the work that means the most, for the people who light you up, solving problems you're built for. Where those overlap is your sweet spot. Everything else gets built on it.

  2. Your message.

    We turn positioning into language: your pitch, your bio, your offerings, your story, all pulling from one source. So you stop rewriting your bio for every event, and stop re-editing your website every time you look at it with fresh eyes.

  3. Your marketing strategy.

    Where it actually makes sense for you to show up, where you're allowed not to (this is just as important), and what you want to say there. Built around your life and your goals.

  4. Your plan.

    A rhythm and practice that you can actually keep. That won’t make you feel guilty or get dropped as soon as life get’s busy. Something to build on and evolve.

What’s included

  • Four 60-minute strategy sessions. In person (for Denverites) or on Zoom, at your pace within eight weeks.

  • Brand, Messaging, and Marketing Worksheets + Guides between sessions

  • My full notes after every session, organized into next steps.

  • An open channel in between: drafts, questions, or voice memos anytime. I respond twice a week.

  • Recordings, yours to keep.

“Each session transforms ideas, concepts, and strategy into bricks that become part of a strong foundation. Deeply practical.”

— Chaddus, Tech Founder

The TL;DR.

You’ll leave with:

  • The words. Your pitch, your bio, your core website language. A messaging foundation you'll use for years.

  • The plan. Where you'll show up and what you'll talk about, in a rhythm you can actually keep.

  • The nerve. The quiet confidence of clarity and the support to really give this thing a go.

A few questions people ask

Do you write it for me?

You draft; I edit, suggest, and push until every line is something you'd happily say out loud. (Want it fully written from scratch for you? That's a custom engagement, and I'm happy to. Let's talk →)

Do I have to be on social media?

No. We pick where you show up based on where your people are and what you can sustain. For some businesses that's a newsletter, or referrals done deliberately, or one platform used well.

What if life happens and I need more than eight weeks?

We'll figure it out. I have two small kids; I understand seasons.

The people earning what you'd like to earn aren't better at their work than you. They're just easier to find.

Pay and book your first session right here, I’m looking forward to working together.

Pay and get started

Or split into two payments of $475. No surcharge for splitting; money is stressful enough.