The Groundwork Program
The clarity you need to really get out there.
I’m deeply sympathetic to the challenges of promoting your work. It’s so hard to know what to say. Where to say it. To find the time. I really get it.
But often the reason self-promotion feels hard (and icky) is because you’re trying to broadcast something you haven’t gotten clear on yet. So you hedge, overexplain or rewrite endlessly, and none of it sounds like you. So you feel gross and it doesn’t work.
This program builds the foundation underneath all of your communications. We drill down into what you’re inspired by, what you’re great at, who you’re for, how you show up, and what you actually want to be saying. So showing up is WAY easier and way more effective.
$990 in full or in payment plan.
Did you do the What Do You Do Deep Dive? That was session one. You pick up at step two, and your Deep Dive fee comes off the price.
Worksheets ask the questions only you can answer, on your own time, at your own depth. And I consult: review, edit, push back, cheerlead, and bring the expertise we all crave when we're building something alone. We have four live strategy sessions to brainstorm, refine and solidify. And I’m a voice memo or email away in between.
How it goes
Your positioning.
We take everything the worksheets surfaced and find the through-line: the work that means the most, for the people who light you up, solving problems you're built for. Where those overlap is your sweet spot. Everything else gets built on it.
Your message.
We turn positioning into language: your answer to "what do you do," your bio, your offerings, all pulling from one source. So you stop rewriting your bio for every event and stop re-editing your website every time you look at it with fresh eyes.
Your presence and story.
How you actually show up. What you lead with, what you hold back, how much of your own story belongs in the work, and what it sounds like when you're being yourself on purpose instead of by accident.
Your perspective
What you want to be known for saying. The handful of things you have a real point of view on, the ideas worth repeating, the stuff you'd talk about even if nobody was paying you to. This is what everything you ever post will be built from.
What’s included
Four 60-minute strategy sessions. In person (for Denverites) or on Zoom, at your pace within eight weeks.
Brand, positioning, and messaging worksheets and guides between sessions
My full notes after every session, organized into next steps.
An open channel in between: drafts, questions, or voice memos anytime. I respond twice a week.
Recordings, yours to keep.
“Each session transforms ideas, concepts, and strategy into bricks that become part of a strong foundation. Deeply practical.”
— Chaddus, Tech FounderA few questions people ask
Do I have to own a business?
No. Most people who do this are positioning themselves for something. More clients, sure. But sometimes it’s a promotion, a career pivot, a speaking practice, or just the ability to talk about their work on LinkedIn without wanting to lie down afterward.
Do you write it for me?
No, and that's on purpose. You draft; I edit, suggest, and push until every line is something you'd happily say out loud. Language somebody else wrote for you never survives contact with a real conversation. You have to be able to say it.
Is this a marketing program?
Not quite. This is the foundation your marketing sits on: the positioning, the language, and the point of view. If what you need is a full channel strategy, a content calendar, and an actual plan, that's a different piece of work. I'm building something for exactly that, and it'll live here soon.
Do I have to be on social media?
No. This program doesn't hand you a posting schedule. It gets you clear on what you have to say, so that wherever you decide to say it, a newsletter, a podcast, referrals done deliberately, one platform used well, you're not starting from scratch every time.
What if life happens and I need more than eight weeks? We'll figure it out. I have two small kids; I understand seasons.
The people getting the thing you want aren't better at the work than you are. They're just easier to understand.
Pay and book your first session right here, I’m looking forward to working together.
Or split into two payments of $475. No surcharge for splitting; money is stressful enough.